There are a variety of ways that you can do software lead generation that will bring in a flood of prospects.

This article will mention a few of the most obvious ones.

1. Unbelievable Offer to your Prospects – Can you write a free piece of software that people can download after registration?  Here is the thing – it does not have to be extensive, but it does have to be highly useful to your target for lead generation.  For example, you may want to write a simple program that tracks restaurant reviews online so that restaurants can monitor what is being said about them.  That would be useful if you are in the business of selling website development to restaurants.
2. Recommendations – If you give away a great free software program that people actively use and find value in, you can add a screen in it called recommendations and include your recommendations for your tools and services.
3. Premium – Not a surprise, if you give someone something of quality and they like it, they are an excellent lead for an upgrade or premium service.
4. Web Based – If your software for lead generation is something that they install on their website, then you can add a footer in the software that lets people know what it is and where to get their own.
5. Viral – Good software can really go viral as people spread the link for the download from person to person.

Software Lead Generation is possible and can be very effective.  This article only scratches the surface of the possiblities of using software to generate leads and links.