This can be extremely successful.  However, it does take some preparation and some analysys.

First, you do not want to look at the value of a customer as a one time visitor.  If you believe in your restaurant, you will want to look at the lifetime value of your restaurant customer.

For example, I worked with a nice steak house that thought a realistic value for a new customer was $50 per visit.  They thought that person (couple, family) would come back an average of once a month for 5 years.  So the value of one customer for them is $50 x 12 x 5 = $3,000

Now this is important, because we helped them set up a restaurant marketing lead generation engine that produced roughly 80 new visitors per month that would download their coupon and join their email list.  Now, 80 x 50 = $4,000 – not bad.  But if you look at lifetime value of the restaurant patron, it becomes 80 x $3,000 = $240,000.  Now you are adding a quarter of a million dollars in revenue to the restaurant every month in new customer value.

It is well worth doing Internet Marketing for restaurants.  Restaurant marketing when done well, and when you understand the real value of the new customer, if very high and will make your restaurant much more successful.

Content Marketing is when you write articles on a blog or website and make a compelling offer on the page as well, such as download a free white paper or report.

Sure, content marketing includes other things as well such as doing video, guest posting, press releases and all kinds of other content creation for marketing purposes.

The real key is that you are not “marketing”.  If you are doing a good job of creating content that is valuable and interesting to your prospects, your lead generation will happen naturally and get better every month you keep doing it.