How to generate more sales leads

Trying to determine whether my company is spending enough of its marketing budget on digital marketing. Any thoughts?

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· October 11, 2010 · Lead Generation · 3 comments · Tags:


This question concerns a small tour operator (3-4 employees), that means the marketing budget is very little. So what would you recommend, on what instruments in Online Marketing should the company concentrate? (Bannder, SEO, SEM, Affiliate etc etc…) I need this information for my diploma work that i´m writing right now to support the company

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I have a writing and editing services company, and we currently have 00 of our operating budget. We are planning to do direct mail marketing, advertisements in trade journals, and online marketing (pay-per-click, e-newsletters, etc). How much of my marketing budget should I allocate for online marketing?

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