Most people visiting here are interested in getting new leads so you should take a look at that article.  It is a way to get free leads – although you are going to spend time and maybe a little bit of money setting the whole thing up.

The biggest advantage is the fact that your leads that you gererte with your own lead generation website are exclusive to you.

Congratulations – knowing the purpose that you are setting a website up for is half the battle.  Now the key for you to successfully build a lead generation website depends on you keeping that goal as your one and only goal.

Lead Generation Websites can be landing pages or organic search magnets.  I happen to specialize in the latter, so lests focus on that one.

To attract organic search results that turn into leads you need to first begin with great keyword research.  Find the popular terms that your target audience is searching on to solve the problem they have – which should just happen to be the product you sell.

Then register a domain using some of those keywords.

Then set up a wordpress blog with tags and categories that are from your keyword research list.

Then write articles every day that focus on those keywords and long tail keywords.

And lastly, but of utmost importance, make a clear call to action.  Have a free download or some other way to encourage someone to become a lead for you.  This has to be in the top part of the page and really stand out.

Now here is where your goal must stay top of mind.  Do not add all kinds of stuff to your blog.  If you want your wordpress blog lead generation strategy to work, there should be very few options of what to do.  Do not add lots of plugins and social items.

This is the basic strategy of developing a lead generation website.

If the prospect from the lead does not buy right away, then you may be calling after many other people have called and at that point the lead may be tired of getting phone calls.

That is why you need to build your own lead generation website and enjoy getting exclusive lead generation results.

This is a bit more work than just paying for the leads, but think of all the work you are going to save when your leads are exclusive to you and you will be closing more and wasting less time.

Check back soon as we will be adding an option to get free lead generation training for setting up a lead generation website and enjoying exclusive leads every day.

When you are first starting out, the number one rule is not to put all your faith in one marketing technique unless you have your own, independent proof that it is a highly effective small business lead generation technique.

Small Business Start Ups tend to be new to business and they believe that marketing will work on the first try.

For example, you may have $5,000 of start up money and decide to do a direct mailing – figuring if only 5% of those people buy your product, you are doing great.

But remember, it is possible that no one will respond to your mailing.  And unless you have a honed sales process, closing the few leads you generate is still going to be difficult.  So now if that small business lead generation budget was all you had, you are in trouble.

Before you pick a tactic for your lead generation, design a lead generation strategy.  What communication avenues are your prospects using most?  Is it yellow pages?  The web?  Direct Mail?

Then go do research on how to get the most out of the small business lead generation tactics in those mediums.

Then, do small tests and trials to see how it works.

But do not give up after one trial.

The reason is that your skill at doing these things will improve over time, and most marketing efforts take repeat exposure to work well.  The web does not take repeat exposure as often because it can draw a hot lead to you at the time that they are ready to buy.  However, the competition is often fierce and it takes a long while and a lot of effort to build a really good lead generation website.

Here are 10 tips for generating more sales leads from your website.

1. Put your phone number on every page – someplace where people can see it.
2. Offer something for free – a white paper or special report – in exchange for an email.
3. Add a blog to your website so that you have the excuse to create more content that will draw in more targeted visitors from the search engines.
4. Use easy to read text and do line height 150% in order to make the page more appealing.
5. Have a clear call to action above the fold on the website on every page.
6. Keep the links that you want people to click on the default blue
7. Use arrows and images to draw attention to the action that you want your potential sales lead to take.
8. Testimonials, Testimonials, Testimonials
9. Case studies of how clients have creatively used your products or services.
10. Give specific numbers and facts.  If you save clients an average of $523 on their phone bill each year, say exactly that.

Bonus:  Don’t set it up and forget about it.  Good lead generation websites need split testing and experimentation until you get it right.