Sales and marketing departments often complain that their company’s databases don’t provide them with the information needed for market planning, lead generation, and account management. What is the root cause of this problem and what is recommended as a solution? To what extent are your assertions consistent with your real-world observations? Thank you.
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As a professional marketer, generational traits way heavily on the positioning of marketing messages because they define us, to an extent, as people. For me, the last great generation of political leaders in this country, came from the WWII generation, where sacrifice, humility, and conquering great and impossible deeds was noted. JFK, Reagan, [...]