SEO is Search Engine Optimization – and it is critical for online lead generation. SEO is when you do a combination of keyword research, good website architecture and publish great content that uses the keywords. Then you also need to build good quality links to your site with the keywords in those links to boost your ranking in search engines.
SEO will work if you give it time and have some expertise in how search engines work. It is also critical that you have a clear call to action.
If you only do SEO and you do not have a way to capture leads, and you do not have an offer for someone to become your lead, you are going to succeed at SEO but still fail to generate online leads because more traffic by itself is rarely good for anything.
So if you are looking for a way to combine SEO and online lead generation, try taking the free lead generation course and then build yourself a lead generation engine and put the Internet to work for you.