If you use networking for lead generation you need to have a strategy – not just a wish to meet the right people.
Here are some tips to get more leads from networking.
- Keep your message simple and focus on the benefit you provide.
- Have a call to action – such as signing up for a free thing on the web to find out more. Make sure people you meet know about it.
- Follow up with people
- Ask for referrals if they mention they know people that might be able to use your product or service. Offer to do a 3 way call with them, the prospect and you.
- Introduce people that you meet to each other – this gives you greater appeal and a better reason to follow up later.
- Find out about people in advance. Before attending a networking event, find out who will be there and learn about people that might be a good match for you.
These are just some of the important things you can do to turn a networking event into a lead generation event.