Is it possible to do lead generation with Buzz Marketing?
First, what is Buzz Marketing?
Buzz Marketing is the intentional creation of heightened visibility via media, social networks and word of mouth by doing something different and worth talking about. Buzz Marketing has been used by companies for lead generation, membership in groups and even to increase the perceived value of the company before a purchase.
To be effective at creating leads with Buzz Marketing, you first need a clean and clear lead capture strategy. This means that your website or blog has a clear call to action and captures the information from interested visitors.
Your sales funnel starts to get more serious when you capture that information. Buzz Marketing is primarily used to drive people to the top of that funnel and let them decide to participate. Depending on the buzz, the product and the offer, Buzz Marketing can be very good for client acquisition. However, it can also be a complete waste of time if you are creating buzz and your offer does not interest the people that are coming to the website or blog.
For this reason, Buzz Marketing must be designed with the lead generation strategies in mind – so the entire thing works together wih clarity and great ROI.