Strategic Lead Generation is when you stop generating leads by accident or brute force and start using lead generation tactics to strategically reach the target market that you want to reach.
On the web you can effectively do strategic lead generation with content marketing.
Content marketing is a web-based lead generation strategy that works amazingly well because you are attracting people that are searching for a solution to their problem. While you are giving away part of the solution for the problem through your free information, you are also positioning yourself as an expert on the subject and someone that is there to help them solve the problem.
This is one of the most strategic lead generation techniques you can use and it is very cost effective.
The hardest part of content marketing is the creation of fresh information and articles. You cannot just write a couple of pages and stop because Google looks at the freshness and number of article on a particular topic within your site.
What I truly love about content marketing is that it is a good way to use your time after hours or during a slow period. During business hours, focus on lead generation that works in the traditional ways for your business.
For other times, write articles that will draw leads into your sales funnel and give you more people to follow up with.