I know a lot of insurance sales people and I know they spend a lot of time networking and not so much time trying to generate insurance leads on the web. Insurance Lead Generation via websites is not easy. However, the bigger thing may not be lead generation but targeting what people are doing searches for.
Here are some tips to generate more leads on the web for your insurance business.
1. Make sure you put your full address in the footer of EVERY page. This will help you generate more local search results when people are searching for insurance products in their city.
2. Put your phone number on every page of the website and make it easy to find. If someone wants to call and get a quote for insurance, you do not want to make them hunt for your phone number.
3. Talk about insurance produces on the web that are harder to locate. For example, I had trouble finding business insurance the first time I needed it and finally located it via the web from a local broker.
These are just some of the easy tips that will help you improve insurance lead generation.