Firstly, a "lead" is someone who may wish to buy what a company is selling. A company pays for advertising to get "leads" which are generally people who call concerning an ad or maybe even just out of the blue to get specific information because they are considering buying what that company is advertising/selling.
Lead generation is getting leads through advertising or actually talking to people through phone calls or maybe other techniques to get them interested in what the company is attempting to sell.
I’ve never heard the phrase "lead receiving" before but I’d surmise that this involves getting leads from other companies who have lists of people who have either already purchased a product or service from them or expressed interest in a service to them but didn’t buy and as a result, another company pays that first company for that list of people because these people have a much higher probability of buying from the second company based on the people on the list having showed interest in the past in a similar or related product.
Question asked 4 days ago. 13 hours left for answers.
Reply posted 8-20-2010, 8:16 P.M. Central.
Last tweak: 8:20 P.M.
Firstly, a "lead" is someone who may wish to buy what a company is selling. A company pays for advertising to get "leads" which are generally people who call concerning an ad or maybe even just out of the blue to get specific information because they are considering buying what that company is advertising/selling.
Lead generation is getting leads through advertising or actually talking to people through phone calls or maybe other techniques to get them interested in what the company is attempting to sell.
I’ve never heard the phrase "lead receiving" before but I’d surmise that this involves getting leads from other companies who have lists of people who have either already purchased a product or service from them or expressed interest in a service to them but didn’t buy and as a result, another company pays that first company for that list of people because these people have a much higher probability of buying from the second company based on the people on the list having showed interest in the past in a similar or related product.
Question asked 4 days ago. 13 hours left for answers.
Reply posted 8-20-2010, 8:16 P.M. Central.
Last tweak: 8:20 P.M.