Generating Sales Leads from your website is not as simple as putting up a website about who you are and what you do.
Here are 10 tips for generating more sales leads from your website.
- Put your phone number on every page – someplace where people can see it.
- Offer something for free – a white paper or special report – in exchange for an email.
- Add a blog to your website so that you have the excuse to create more content that will draw in more targeted visitors from the search engines.
- Use easy to read text and do line height 150% in order to make the page more appealing.
- Have a clear call to action above the fold on the website on every page.
- Keep the links that you want people to click on the default blue
- Use arrows and images to draw attention to the action that you want your potential sales lead to take.
- Testimonials, Testimonials, Testimonials
- Case studies of how clients have creatively used your products or services.
- Give specific numbers and facts. If you save clients an average of $523 on their phone bill each year, say exactly that.
Bonus: Don’t set it up and forget about it. Good lead generation websites need split testing and experimentation until you get it right.