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Lead generation programs are a method used to bring leads to the sales-force and classify those leads so that the sales force knows which lead is "hot," "warm," or "cool." That way they can prioritize their efforts and focus on closing more sales more often.
Lead Generation is finding potential sales leads in various industries. These leads come with all the contact information. Companies can request leads by industry. Say you sell medical equipment, you can buy a list of people in the medical field that you can sell to.
Dan G
http://www.creative-bs.com
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably
Marketing is any activity that directly generates or contributes to generating a customer.
Lead generation is a process whereby potential customers’ (leads) contact information is gathered for follow up (closing) by a sales team or a salesperson.