One great way to generate steady, cheap leads is content marketing. While you do not have to spend a lot of money, keep in mind that they are not cheap leads in reality because it takes time to do quality content marketing.
Content Marketing is when you write articles on a blog or website and make a compelling offer on the page as well, such as download a free white paper or report.
Sure, content marketing includes other things as well such as doing video, guest posting, press releases and all kinds of other content creation for marketing purposes.
The real key is that you are not “marketing”. If you are doing a good job of creating content that is valuable and interesting to your prospects, your lead generation will happen naturally and get better every month you keep doing it.