One area that is very trying is estate planning lead generation.
The reason it is difficult is because estate planning takes a significant level of trust. If you are trying to do estate planning lead generation online, it is going to be very difficult. So how can you increase trust so you can generate more leads? Here are some ideas.
- Email autoresponder course – I use this for numerous markets and find it is a great way to build familiarity and trust.
- Business Blogging – If you write good articles regularly, you will build up credibility and trust and generate more leads. The problem with this of course is the restrictions on what you can say.
- Soft Lead Generation – One thing people do is directly try to generate leads. If I were doing lead generation for estate planning, I would use the web to get people to come to my free events, and that is where I would start talking about what I was selling.
- Social Media – I would build up social media contacts and become a trusted advisor to my audience by helping people with questions. Just look at LinkedIn answers or Yahoo answers if you need to find people with questions.
These are just four ideas for online estate planning lead generation. The fact is that there are many ways to get results, but for an industry that requires a high level of trust, the direct way is not always the best way.