If you buy leads, you know that they are not nearly as valuable as exclusive leads. Leads that are exclusive are more likely to still be interested in the product or service after several hours of becoming a lead. The reason is simple, when someone becomes a lead and gets sold to many people that are trying to sell them a product or service, they get bombarded with calls and inquiries in a very short period of time.
This can actually decrease the likelihood of them buying from anyone. My wife once signed up for information on roofing and we got 50+ calls from roofing contractors in less than a week. She unwittingly became a roofing lead, and not an exclusive roofing lead, and we ended up not even putting a new roof on that year. Too many options make people less likely to make a decision, remember.
So if you want to generate exclusive leads for your company that are more likely to buy and also less likely to have 50 offers already on the table, you need to build your own lead generation engine. I strongly encourage you to look at Buzzoodle Lead Generation Engine – yes, I own the company, and work with us to build just this kind of engine.
It is not hard to place a value on a good lead generation engine that produces regular, high quality exclusive leads for you in a steady stream. You just have to look at your sales figures.