Doing local lead generation for Canada or any other country simply means you might want to set up a domain with the country extension, for example, Canada is CA and submit the website to search engines that are for the targeted company, such as Google Canada.
You are going to rank higher usually with the country focus – also include an address on the website (in text, not as part of the image) with your office address on it. Don’t have one? Get a PO Box. It is a small price to pay if you are serious about lead generation Canada.
Of course, you need to also build a lead generation engine. That means that you are going to create content that is clearly Canadian, on a Canadian domain and with a Canadian address in the footer. Then also have a great call to action so that you can clearly capture your leads and follow up with them.
Not everyone wants to sell outside of the country they live in, but for many US residents, Canada is just as easy as California – maybe closer. Why not provide services to our Northern Neighbors if you have a product that they want?