How do you increase sales with blogs?
1st, do not buy into the standard hype about blogging being about relationships. For some people that is true, but the biggest benefit of blogging is ever increasing search engine traffic. It is not that hard to learn how to do search engine optimization with blogs, and if you make your blog primarily focused on lead generation and increasing sales, you will have a positive impact on your bottom line. After all, blogs are very low cost and the writing can be done during your off hours or even outsourced.
Lead Generation with Blogs is as simple as having a clear call to action (lead capture strategy) and knowing which niche keywords are good targets for you. Hint: they will have low competition and steady traffic.
This lead generation strategy does work, and I have seen it make a big difference in businesses in as short of a time as a few days, but usually it takes a couple of months to start kicking in and increasing sales.